CORPORATE
ROSEN SKINCARE DESIGN WORK
Magnitude of design work and projects during my time with ROSEN Skincare from 2020-2021 for various marketing, brand, retailer + partnership campaigns,
Assets designed in InDesign, Photoshop, Illustrator + Canva.
CAMPAIGN EMAILS + SOCIAL ASSETS
Overseeing all marketing efforts included concepting campaign themes + drafting comms calendars. Design work for email + social followed along with crafting full-fledged social campaigns across all major channels.
This specific campaign, “Brighten Up!” lasted ~6 weeks from May - June 2021 and was inspired by Pride Month + Paris is Burning – with messaging focused on various ROSEN products, key ingredients in our formulas, community members and holiday promotions.
LEFT: email newsletter
BELOW: social media slides
@SKINBYAVERY’S TOP 3 ROSEN PRODUCTS
INGREDIENT FEATURE: ANTIOXIDANTS
LEFT: email newsletter
BELOW: social media slides
MEMORIAL DAY PROMO
LEFT: email newsletter
BELOW: social media slides
SOCIAL MEDIA GRAPHICS
Different social media graphics used across platforms like Twitter, Instagram + Facebook. These were often created in feed (static + carousel) + story formats and featured UGC, memes, infographics, retailer info + more.
AUTOMATED EMAILS
Some of the automated email series. These emails are sent as a triggered response to actions such as newsletter signups, making a purchase, referrals, etc.
POST-PURCHASE REVIEW
30-DAYS-OUT REPURCHASE
ROSEN REFERRALS PROGRAM
POST-PURCHASE THANK YOU
PHYSICAL PACKAGING
Packaging designs for ROSEN online DTC orders.
POLYMAILER PACKAGING
TISSUE PAPER INSERT
THANK YOU CARD INSERT
ROSEN ROUTINES
Various assets to present + discuss ROSEN’s Routines across email, social + site.