RYAN CHRISTIAN
PHOTOSHOOT ART DIRECTION
As part of my role with Ryan Christian as Creative Director, I lead the brand on Art Direction for various photoshoots. For our December 2024 shoot, I created all concepts, direction, talent selections, etc. from Los Angeles, while the RC team produced and executed the shoot in Bangkok.
Assets were created in Figma & Canva.
VISUAL DIRECTION
For this new collection’s shoot, we wanted to put a huge emphasis on brand storytelling. We are pushing product, but more so – we are selling a lifestyle.
We played with different angles, lightings, graphic elements, etc. to not tell talk about the collection & its products but to show what kind of lifestyle you buy into with a Ryan Christian purchase.
LET’S GRAB A MATCHA !!
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