MUUSE

BRAND IDENTITY, WEBSITE + DESIGN

MUUSE houses the other side of my career, rooted in all things fitness, wellness, health. With a goal of creating a bold, punchy, & unique identity, MUUSE came to life, leading a path of a holistic brand that feels at sometimes ambiguous but all so recognizable.

Assets were created in Figma, Illustrator, Photoshop, iMovie & Canvas.


BRAND FOUNDATION

MUUSE was concepted around the idea that anyone can be their own MUUSE. Fitness, health, wellness, community – all of the things – are not one-size-fits-all nor should they be siloed into aesthetic trends. With the MUUSE visual identity, we wanted something that felt sporty yet chic, rich yet approachable, bold yet simple, etc. So that’s exactly what we built.

LOGO

COLOR PALETTE

TYPOGRAPHY

MERCH DESIGN

event flyers

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