HEALING FORWARD
BRAND IDENTITY + WEBSITE DESIGN

Allie, Healing Forward founder, and I were connected thru a mutual friend as Allie was looking to build her brand identity in line with her launch. We brought together the foundation of her ethos + offerings to craft a beautifully grounded & nurturing visual aesthetic.

Assets were created in Figma, Illustrator, Photoshop & Squarespace.


BRAND FOUNDATION

For the brand’s visual foundation, we accumulated aesthetics across earthiness, natural textures, lively photography, typography with personality, etc. It all comes together in a beautiful brand visual identity that is calming yet fun, informative yet engaging.

LOGO

COLOR PALETTE

TYPOGRAPHY

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